The short version
- August: we set things up: the website, the brand look, and your first approval of how the content looks.
- September – October: we made 67 pieces of content and sent them to you for review. 25 are approved so far.
- Posting started on 2 October, once approvals came in. 11 posts are live, and TikTok starts today at 3pm.
- Ads: ready to start on Meta, sending people straight to your WhatsApp. We need a working ad account and a budget from you.
67pieces made for your review
25approved by AIREI so far
11posts live since 2 October
6TikTok reels scheduled, from today
- AugustSet upWebsite, brand look, your first approval of the content style
- September – OctoberContent made and reviewed67 pieces sent to you for review
- From 2 OctoberPosting startsInstagram, LinkedIn and Facebook; TikTok from 20 Oct
- NextMeta adsAds that open a WhatsApp chat with your team
1
The content: 67 pieces made for your review
25 are approved: 9 are already live and 7 more go out this week. 14 are still waiting for your review.
- Approved (25). 9 are already live, 7 go out this week, 3 are next to post, and 6 Google search ads wait until ads move beyond Meta.
- With your comments (9). 7 are reviewed, with your notes or waiting for final sign-off; 2 need the months behind the 19.59% OER figure.
- Waiting for your review (14). Not reviewed yet.
- Set aside (19). Won’t be used: 12 used an AI version of Mr. Suren, which you asked us not to use; 6 featured PMC, which you asked us not to feature (22 Sep); and 1 World Food Day post passed its date.
See the 25 approved pieces
| Status | When | Where | Piece |
|---|---|---|---|
| Live | 2 Oct | Instagram and LinkedIn | “13% less oil loss” needs its measurement context |
| Live | 3 Oct | Instagram and LinkedIn | One fruit, two different oils |
| Live | 7 Oct | A bunch is more than its colour | |
| Live | 9 Oct | “Pressure changed”: what the next shift needs | |
| Live | 12 Oct | Behind the scenes: how fruit enters a smart mill (reel) | |
| Live | 13 Oct | Our CEO on Astro AWANI (announcement) | |
| Live | 14 Oct | Myth vs fact: a smart mill is not a new mill | |
| Live | 19–20 Oct | Instagram and Facebook | AWANI interview, reel 1 |
| Live | 20 Oct | Know the oil loss while the press is still running | |
| This week | 21 Oct | Instagram, Facebook and TikTok | From the field to the office |
| This week | 21 Oct | TikTok | AWANI interview, reel 2 |
| This week | 22 Oct | LinkedIn and TikTok | See a working Smart Mill |
| This week | 22 Oct | TikTok | AWANI interview, reel 3 |
| This week | 23 Oct | Instagram and Facebook | Grade A or Grade B? Same bunch, two answers |
| This week | this week | Instagram and Facebook | Video: One fruit, two oil sources |
| This week | this week | Instagram and Facebook | Video: The note the next shift receives |
| To post | next | The grade is set at the ramp | |
| To post | next | Website | Article: how a smart palm oil mill turns readings into decisions |
| To post | next | Website | Article: measured, predicted or recorded? |
| With ads | after Meta | Google Search | Smart Mill: site assessment |
| With ads | after Meta | Google Search | FFB grading: how the workflow connects |
| With ads | after Meta | Google Search | FFB grading: book a demonstration |
| With ads | after Meta | Google Search | Palm oil mill software: main offer |
| With ads | after Meta | Google Search | AIREI palm oil technology: main offer |
| With ads | after Meta | Google Search | Request an AIREI demo |
Full posting plan with captions: airei-calendar.zenneth.ai
2
What’s live now
Posting started on 2 October. 11 posts are live on Instagram and LinkedIn, also shared on Facebook. Real people and real mill footage do best, so we’re making more of those.
Best so farOur CEO on Astro AWANILinkedIn, 13 Oct · 38 reactions
| Date | Where | Post | Engagement on 20 Oct |
|---|---|---|---|
| 20 Oct | Know the oil loss while the press is still running | posted today | |
| 20 Oct | AWANI interview, reel 1 | 2 likes (posted today) | |
| 19 Oct | AWANI interview, reel 1 | needs page access to read | |
| 14 Oct | Myth vs fact: a smart mill is not a new mill | 1 reaction | |
| 13 Oct | Our CEO on Astro AWANI | 38 reactions | |
| 12 Oct | Behind the scenes: how fruit enters a smart mill (reel) | 11 likes | |
| 9 Oct | “Pressure changed”: what the next shift needs | 6 likes | |
| 7 Oct | A bunch is more than its colour | 8 likes | |
| 3 Oct | Instagram and LinkedIn | One fruit, two different oils | 6 likes, 8 reactions |
| 2 Oct | Instagram and LinkedIn | “13% less oil loss” needs its measurement context | 4 likes, 4 reactions |
TikTok: one reel a day at 3pm, 20 to 25 Oct
- 20 OctAWANI interview, reel 1
- 21 OctAWANI interview, reel 2
- 22 OctAWANI interview, reel 3
- 23 OctFrom the field to the office
- 24 OctSee a working Smart Mill
- 25 OctBehind the scenes
3
Ads: what’s ready and what’s missing
We start with Meta ads (Facebook and Instagram) that open a WhatsApp chat with your team; LinkedIn and Google come after. No ads have run yet, so there are no ad results yet.
- ReadyWhatsApp line for leads+60 11-1126 1193 is connected. The ads will open a chat on it.
- ReadyLinkedIn and website accessIn place, so tracking can go on airei.global.
- NeededA working Meta ad accountThe only one shared with us (“airei power”) is disabled by Meta, set to USD and China time, with no payment method.
- NeededAccess to your Facebook Page and InstagramPartner access for Huemankind, so ads can run from them and we can read results.
- NeededA monthly Meta ad budgetPaid directly to Meta.
4
What happens next
Four things from your side unlock the ads and the remaining posts.
We will
- Post the 2 approved videos: “One fruit, two oil sources” and “The note the next shift receives”.
- Keep posting the approved posts on schedule, and TikTok every day to 25 Oct.
- Add tracking to airei.global (Google Analytics, Meta pixel, LinkedIn tag), publish the 2 approved articles and update the website copy you asked to change.
- Share the full content calendar for 11 Oct to 11 Nov.
- Start Meta ads within days of the ad account and budget being ready.
- Build the palm oil mascot for future presenter videos.
- Send the next report in the first week of November.
We need from you
- A working Meta ad account (fix or replace the disabled one), with partner access to it, your Facebook Page and Instagram.
- A monthly Meta ad budget.
- The months behind the 19.59% OER figure. It holds 2 posts.
- A review of the 14 pieces still waiting on the dashboard.
Figures read on 20 October 2026 from TikTok Studio, Instagram, LinkedIn, the public Facebook page and the AIREI review dashboard. Facebook and reach numbers need page access to read.